With the aim to go beyond attitudes and make a real impact in students’ behavior, inspired by Perlman (2008), Prentice (2014) and Drumwright, et al. (2015) to focus on Behaviour Ethics when teaching ethics, I began to explore evidence of immersive technology (Bonasio, 2018) that would help me assist students to go beyond books and concepts to impact their attitude and ultimately behavior in their personal learning space. Of importance and relevance became millennial students’ constant need to “read/write/watch/listen” anytime, anywhere (Graetz, 2006). My solution was the ReBitVlogs program (Responsible Business and IT Use Video Blogs) that I conceptualized in Spring 2017 as an innovative blended platform to engage students in discussions on pressing issues by linking them to real world, creating an environment of awareness, facilitating dialogue towards a sustainable, responsible future. The product of the initiative would be a vlog (video blog) - a teaching and learning aid that would add depth and flavor to any ethics classroom discussion on responsible business and IT use.

My inspiration for developing such a tool was also derived from Mary Gentile’s book Giving Voice to Values: How to Speak Your Mind When You Know What’s Right. Gentile used a series of drawings that were transformed into short blogs followed by case studies, discussion questions and such to create a teaching tool that has been found highly effective. However, I found through my research and dealings with students that millennials respond well to other millennials, particularly when engaging in discussions of ethics and morality (Stein, 2013). What’s more, I wanted to tap into their love for all things gadget and constantly interacting through the screen (Stein, 2013). So, I decided to involve the students in every step of the process of developing the video blogs.

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